The project takes the Loewe Paula's Ibiza summer capsule as a reference, which is set in the Balearic Islands and the Mediterranean lifestyle.

The project aims to add value to the collection by giving away chocolates with the purchase of the capsule's own products. But beyond the chocolates, the packaging is designed to accompany the customer even after the campaign.

From the materials used, the range of colours, to the layout of the stand at the point of sale, everything is developed around the concept of the collection, so that it serves as a reminiscence of it. As the packaging is durable, it can also be used as a sunglasses case. Which in the long run would turn the packaging into a product in its own right.